Digital Advertising in Australia is not rocket science it may sounds obvious, but the place to build your online brand is online where transparency and authenticity is the key to great content.
I remember when I first started my online business I was always worried about giving too much information away. I assumed that the best bet was to have potential customers call me so I could explain how amazing our products were on the phone. The only problem with that was that I spent all day on the phone explaining the same eight things to everyone that called.
I then had this simple idea: why don’t I put those eight features on my website so I don’t have to explain it over and over? It seemed a bit risky, because then my opposition would know what we were doing. I posted those eight FAQs and a few more up on the website, and like magic, the phone calls kept coming in but instead of the average sale taking an additional twenty-five minutes on the phone it took about four minutes. in most cases however they didn’t call at all—they just ordered online.
It sounds obvious, I know, but you may be surprised to see how many people may still think this way and not be prepared to take a bit of a leap of faith. Think of your website like the way you socialise. When you invite your friends around for a dinner, if you spend the whole night making small talk it gets really boring, really quickly. However, if your friends come around for dinner and share their ideas, feelings, and a bit about who they really are, the conversation all of a sudden becomes interesting and meaningful. So it goes with your website; if your website is full of catchy marketing spin and nothing else, your visitors will get bored fast and leave. If you share what is at the heart of your product or service and go into all sorts of details then your visitors will be much more likely to trust you and your brand and buy.
Sharing the best of what you have to offer online in a genuine way will keep your customers coming back for more. If they trust that you are giving them the real story then they will buy. Zig Ziglar put it this way: ‘If people like you they’ll listen to you, but if they trust you they’ll do business with you.’
And finally, you really need to be careful about marketing spin, your visitors can sense it a mile away; keep it real and your brand will prosper. If you act honest, more people will see you as honest – but if you try and cut corners and swindle people, you may get some customers, but your brand will suffer and there will be no growing trust.