Have you ever been faced with the challenge of having to design and print your own brochure? Whether it is for an event, school, or business it can be a daunting task. However, we have some general guidelines that are going to help you through the process and create and print the ultimate brochure.
Creating The Right Call To Action And Headline
There are two things that must stand out in your brochure and they are the headline and call to action (CTA). The title or headline of the brochure should capture your reader’s attention as well as be catchy. The words should be chosen to help them know the main benefit of the product or service you are offering. This is your one and only chance to grab their attention and make them read, so do not waste it! Keeping it short and sweet is usually the best option. The same can be said about the CTA of the brochure. Countless studies have shown that people want to be told what to do next, they want a clear course of action. Do you want them to sign up for an email newsletter? Perhaps visit your website or call you on the phone? You need to be willing to give them the push they need to take that action. It is not forceful or pushy, it is what they want.
Use The Right Colouring
Many times new designers use an open palette of colours in hopes that they will be able to make their brochure stand out from the rest. While it may get noticed, it is going to get noticed for all the wrong reasons. If you are unsure what colours to use, stick to simplicity. You can never go wrong using black, white, and one splash of colour such as red, green, or blue. If you are using your leaflet for a business, it is best to try and incorporate those same colours. However, if your company colour scheme incorporates more than three colours, you are going to have to edit to only the best.
How Readable Is Your Brochure?
Almost every brochure that is designed is going to feature some form of text. One mistake that many beginners make is adding too much text to their design. It is understandable as you are trying to get a clear message across in a short space. Having so much text on an A5 or smaller sheet is going to look messy and is very hard to read and understand. Like your headline, keep any information short and to the point. Remember that attention grabbing headline is going to pull them in, you just need to give a quick message.
Use The Right Images
The problem with most brochures is they are simply boring. You need to jazz it up with a stunning image that is going to help capture your audience and convey your message. One of the best tips for working with images is to use just one large image as opposed to many smaller ones. While many images may help to show off your various products or services, that one striking image is going to help get your potential clients’ attention. Hook them and reel them in with a powerful image, it will work every time!
Don’t Forget To Add Your Logo
Almost every business has a logo to help with branding and it is important to use one in your brochure. Unless you are a well-known and established business, it is best to keep your logo small and focus on more important aspects of the leaflet that we have already talked about. If you are a small business or operation, people are not concerned with your logo and it means nothing to them. Of course, as you build your brand it is well worth the time to focus your logo more where people will recognise it. Take a look at some of the larger brands in the world, once they have gotten to that size, all they need to do is to display a logo to convey a message. More than likely, you have not reached that level…yet!
All to remember about designing the perfect brochure is to make it as attractive as possible with a short and concise message. This is simply meant to be a teaser, not the whole movie. Get your foot in the door with a great introduction and the conversation will follow.